Website Redesign Halifax - Modernize Your Nova Scotia Business Website

Transform your outdated website into a modern, high-performing digital asset. Professional website redesign services for Halifax businesses ready for better results.

Ready for a fresh start? Call 1-833-231-6182 or email info@nicomit.com.

Nicom IT Solutions provides professional website redesign services in Halifax, Nova Scotia, transforming outdated websites into modern, mobile-responsive, and high-performing digital presences. Our Halifax-based team combines design expertise with technical knowledge to redesign websites that improve user experience, increase conversions, and maintain SEO value while addressing the specific needs of Atlantic Canadian businesses. We serve organizations throughout the Halifax Regional Municipality and beyond who need to modernize their online presence.

Many redesign projects also include updated web design, performance-focused development work, and a digital visibility plan so the new site is easier to find and converts better.

Is Your Current Website Costing You Business?

Many Halifax businesses struggle with websites that look dated and unprofessional compared to competitors, don’t work properly on mobile devices losing smartphone customers, load slowly and frustrate visitors, have outdated content that doesn’t reflect current offerings, don’t show up in Google searches, were built with old technology that’s hard to update, or simply don’t convert visitors into customers.

If your site needs structural or custom functionality changes, our Halifax web development team can help.

If the issue is keeping your site secure and updated long-term, our website maintenance services are a natural fit.

Your website should be your best salesperson, working 24/7 to attract and convert customers. If it’s not delivering results, it’s time for a redesign.

Professional Halifax Website Redesign That Drives Results

At Nicom IT Solutions, we don’t just make websites look prettier — we redesign them to perform better. Our Halifax team approaches redesign strategically, preserving what works while modernizing everything that doesn’t. We focus on user experience, mobile responsiveness, conversion optimization, and search engine visibility. Every redesigned website maintains or improves your SEO rankings while delivering a modern experience that reflects your brand and drives business results.

For businesses adding online sales during a redesign, we also build e-commerce websites on Shopify or WooCommerce.

Modern, Professional Design

Contemporary design that builds credibility and trust. Clean, professional aesthetics, strategic use of whitespace, high-quality imagery and graphics, and brand alignment that reflects your organization.

Mobile-First Responsive Design

Flawless experience across all devices. Smartphone optimization (where most visitors are), tablet-friendly layouts, touch-friendly navigation, and fast loading on mobile networks.

Improved User Experience

Redesigned navigation and information architecture, faster page load speeds, clear calls-to-action throughout, intuitive user journeys, and streamlined conversion paths.

SEO Preservation & Enhancement

Maintain existing search rankings through proper redirects, improve technical SEO foundation, enhance on-page optimization, implement modern schema markup, and boost page speed scores. If you want to go beyond technical SEO and actively improve how you show up in search and AI answers, we also offer digital visibility and AI search readiness services.

Content Strategy & Migration

Audit and improve existing content, reorganize information logically, update outdated information, create missing content, and migrate valuable content strategically. After launch, ongoing content updates are often handled through a website maintenance plan.

Modern Technology Platform

Move from outdated platforms to modern CMS, implement secure, maintainable code, easy content updates going forward, scalable architecture for growth, and enterprise-grade security built-in. If your redesign requires custom functionality, integrations, or a client portal, our Halifax web development services cover that work end-to-end.

What Makes Nicom IT's Website Redesign Different?

Unlike agencies that start from scratch and lose your SEO value, Nicom IT Solutions approaches redesign strategically to preserve what works while modernizing everything that doesn’t. We’re not just designers — we’re your technology partner with deep experience in SEO, conversion optimization, and technical infrastructure. This means your redesigned website doesn’t just look better; it performs better while maintaining the search engine rankings and traffic you’ve worked hard to build.

Our Halifax team understands that redesign isn’t just about aesthetics — it’s about achieving business goals. We start by understanding what’s not working and why, analyze your current website’s performance and user behavior, identify your conversion goals and success metrics, preserve your SEO value and search rankings, and create a strategic plan that delivers measurable results.

Most importantly, we provide long-term support. Redesign isn’t a one-time project — your website needs ongoing optimization, content updates, and technical maintenance.

Many redesign clients choose our website maintenance services for updates, monitoring, backups, and ongoing performance improvements.

Signs You Need a Website Redesign

Not sure if you need a redesign? Here are common indicators:

Your Website Looks Dated

Design trends from 5+ years ago, outdated fonts and colors, busy, cluttered layouts, poor-quality or stock photos, and doesn’t reflect your current brand all signal it’s time for a redesign. Impact: Visitors question your credibility and relevance.

It's Difficult to Update

Built on outdated technology, requires developer to make simple changes, CMS is confusing or broken, fearful of breaking something when editing, and takes weeks to make minor updates. Impact: Content becomes stale and opportunities are missed.

Search Rankings Have Declined

Dropped out of Google’s first page, competitors outrank you for important keywords, poor page speed scores, not showing up in local searches, and technical SEO issues accumulating. Impact: Decreased organic traffic and leads.

Conversion Rates Are Low

High bounce rates (visitors leave immediately), low time on site, forms not being submitted, calls-to-action not working, and unclear value proposition. Impact: Traffic doesn’t translate to business results.

Security & Performance Issues

Frequent security warnings, getting hacked or compromised, slow page load speeds (3+ seconds), crashes or downtime, and compatibility issues with modern browsers. Impact: Risk to your business and poor user experience.

Business Has Changed

Offer new products or services, expanded to new markets, rebranded or repositioned, merged or acquired, or pivoted business model. Impact: Website no longer represents your business accurately.

How Does the Website Redesign Process Work?

We’ve refined our redesign process to minimize disruption while maximizing results:

Step 1: Discovery & Analysis (Week 1)

Comprehensive audit of current website including analytics review (traffic, behavior, conversions), SEO audit (rankings, backlinks, technical), content inventory and assessment, competitor analysis, user feedback and pain points, technical infrastructure review, and goal setting for redesigned site.

Deliverable: Detailed audit report with findings and recommendations.

Step 2: Strategy & Planning (Week 1-2)

Define target audience and user personas, establish conversion goals and KPIs, plan information architecture and navigation, create content strategy and migration plan, determine technology platform, establish design direction and inspiration, and create detailed project roadmap and timeline.

Deliverable: Strategic plan and project brief.

Step 3: Design (Weeks 2-4)

Create homepage and key page designs, establish visual language and style guide, design for multiple device sizes, focus on user experience and conversion, incorporate your brand identity, present designs for feedback, and refine based on input.

Deliverable: Approved design comps for key pages.

Step 4: Development (Weeks 4-7)

Build on new platform or framework, implement responsive design, migrate and optimize content, set up proper 301 redirects (preserve SEO), implement new features and functionality, integrate with third-party services, and configure CMS for easy updates. Complex features and integrations are handled by our Halifax web development team.

Deliverable: Fully functional new website on staging server.

Step 5: Testing & Quality Assurance (Week 7-8)

Test across devices and browsers, verify all links and redirects work, test forms and functionality, check page speed and performance, verify SEO elements intact, run accessibility testing, conduct security review, and gather internal feedback.

Deliverable: Production-ready website.

Step 6: Launch & Migration (Week 8)

Deploy new website to live server, implement all 301 redirects, submit updated sitemap to Google, monitor for any issues, track initial performance and rankings, and provide training on new CMS.

Deliverable: Live redesigned website.

Step 7: Post-Launch Optimization (Weeks 9-12)

Monitor analytics and user behavior, address any issues quickly, fine-tune performance, track SEO rankings, optimize based on real user data, and implement improvements.

For businesses that want consistent growth after launch, our digital visibility services support ongoing SEO improvements and AI search readiness.

Deliverable: Optimized, performing website.

Timeline Note: Most website redesigns complete in 8-10 weeks, though timelines vary based on site size, complexity, and content readiness. Rush projects can be accommodated when needed.

What Happens to Our SEO When We Redesign?

This is the most common concern about redesign, and it’s valid. Poor redesigns can tank your search rankings. Here’s how we protect your SEO:

Pre-Redesign SEO Audit

Document current rankings for important keywords, inventory all indexed pages, analyze backlink profile, review traffic sources, identify top-performing content, and assess technical SEO health.

Preservation Strategies

Maintain URL Structure When Possible: Keep URLs same when logical, or implement proper 301 redirects to new URLs. Every old URL must redirect to appropriate new page.

Preserve On-Page SEO: Keep optimized title tags and meta descriptions, maintain heading structure and keyword targeting, preserve alt text and schema markup, and keep or improve content quality.

Improve Technical SEO: Faster page speeds, mobile-responsive design, proper schema markup, fixed crawl errors, and improved site structure.

301 Redirect Strategy

Map every old URL to best new equivalent, implement permanent (301) redirects, test all redirects thoroughly, monitor for redirect chains, and maintain redirects indefinitely.

Post-Redesign Monitoring

Track keyword rankings closely, monitor organic traffic levels, watch for crawl errors in Search Console, verify page indexing, and address any issues immediately.

Once rankings stabilize, many businesses move into ongoing content and visibility work to keep improving performance over time.

Realistic Expectations

Short-term (Weeks 1-4): Minor ranking fluctuations are normal as Google processes changes. Some pages may temporarily drop then recover.

Medium-term (Months 2-3): Rankings should stabilize or improve. Better technical SEO and user experience often improve rankings.

Long-term (Months 3-6+): Most sites see improved rankings as search engines recognize improvements in user experience, page speed, and mobile-friendliness.

Our Track Record

Our strategic approach to redesign typically maintains or improves rankings for 90%+ of tracked keywords. Sites with good redirects and improved technical SEO often see traffic increases within 2-3 months.

What's Included

New responsive design, content migration and editing, SEO preservation (redirects, optimization), modern CMS platform, training and documentation, 30 days post-launch support, and performance optimization.

Understanding Redesign ROI

A properly redesigned website typically improves conversion rates by 20-100%+, increases organic traffic through better SEO, reduces bounce rates and increases engagement, and pays for itself through increased business. Most businesses see ROI within 6-12 months.

Get an Accurate Quote: Every redesign is unique. Schedule a free consultation to discuss your current site, goals, and budget for a detailed, no-obligation estimate.

Platform Migration: Moving to Better Technology

Many redesigns involve migrating to a more modern platform. Here are common scenarios:

From Outdated CMS to WordPress

Common old platforms: Joomla, Drupal (old versions), custom CMS, HTML sites.

Why migrate: WordPress powers 40%+ of websites, extensive plugin ecosystem, easy content updates, strong community support, excellent SEO capabilities, and lower maintenance costs.

What’s involved: Content migration and cleanup, URL structure planning, implementing redirects, theme development, and plugin configuration.

If you’re migrating or rebuilding an online store, our Halifax e-commerce website team can scope the full project.

From DIY Builders to Professional Platforms

Common builders: Wix, Weebly, GoDaddy Website Builder, Squarespace (sometimes).

Why migrate: Remove platform limitations, own your website and data, better SEO capabilities, more design freedom, and lower long-term costs.

Considerations: Usually rebuild rather than migrate, export content when possible, and rebuild with better structure.

From Old E-commerce to Shopify/WooCommerce

Old platforms: Magento 1.x, osCommerce, Zen Cart, Yahoo Store, outdated WooCommerce.

Why migrate: Modern features and UX, easier management, better security, mobile-optimized, and reduced maintenance.

What’s involved: Product migration, customer data migration, URL redirects for products, payment gateway setup, and order history preservation.

From Static HTML to CMS

Current state: HTML files edited with code, pages hardcoded, no content management.

Why migrate: Easy content updates, no developer needed for changes, consistent design templates, better SEO, and scalable for growth.

Benefits: Dramatically reduces cost of content updates and enables non-technical team members to manage site.

For businesses that want a new look and a better CMS, our Halifax web design team handles the redesign and content structure.

Content Strategy for Website Redesign

Content is often the hardest part of redesign. Here’s how we help:

Content Audit

Inventory all existing content, assess quality and relevance, identify gaps and opportunities, determine what to keep/edit/remove, and analyze content performance.

Content Migration Strategy

Keep: High-value, current content that performs well.

Edit: Good content that needs updating or improvement.

Consolidate: Multiple pages covering same topic merged into stronger single page.

Retire: Outdated, irrelevant, or poor-performing content.

Create: New content for gaps or new offerings.

Content Improvement

Update outdated information, improve readability and structure, add missing calls-to-action, optimize for SEO, add relevant images/media, and improve scanability (headings, bullets).

Professional Services Available

Content Writing: We can write new content or rewrite existing for $100-200/page.
Editing: Polish existing content for clarity, SEO, and effectiveness.

Photography: Professional photos of team, location, products.

Video: About videos, testimonials, product demos.

Ongoing Support: If you’d rather not manage updates internally, our website maintenance plans can handle ongoing content updates.

Frequently Asked Questions About Website Redesign

How long will my website be down during redesign?

Your current website stays live throughout the redesign process. We build the new site on a staging server where you can review it. When ready to launch, downtime is typically 1-4 hours (often done overnight or on weekends) while we swap servers and implement redirects. Most visitors never notice the transition.

Will we lose our Google rankings?

Not if the redesign is handled properly. With strategic planning including comprehensive 301 redirects, preserved on-page SEO, improved technical SEO, better page speeds, and careful monitoring, most sites maintain or improve rankings. Temporary minor fluctuations are normal during transition, but properly executed redesigns typically show improved rankings within 2-3 months as Google recognizes UX and technical improvements.

Can we keep our domain and email addresses?

Yes! Your domain stays the same (www.yourbusiness.com), email addresses remain unchanged, and we don’t touch email hosting unless you want us to. The only thing that changes is your website itself — everything else stays exactly the same.

Do we need to provide new content or can you reuse existing?

We can work with existing content in most cases by migrating valuable existing content, updating outdated information, improving for SEO and readability, and adding new content where needed. However, if your content is poor quality or very outdated, investing in professional copywriting for key pages may be worthwhile. We’ll advise on what’s practical during discovery.

What if we don't like the new design?

We involve you throughout the design process with design concepts presented early for feedback, iterative refinement based on your input, opportunity to request changes, and approval required before development begins. By the time we start building, you’ve approved the design direction. That said, if something isn’t working once built, we’ll work with you to refine it during development and testing phases.

Can we add new features during redesign?

Yes, redesign is the perfect time to add new functionality like e-commerce capabilities, appointment booking, member portals, blog sections, live chat, advanced forms, or integration with other systems. We’ll scope these during planning phase and include in your proposal.

How do you handle our existing blog posts and SEO content?

Blog posts are migrated carefully with preserved or improved URLs, 301 redirects if URLs change, maintained SEO optimization, improved formatting/readability, and updated images/media. Your blog history and SEO value is preserved or enhanced.

What if we want to redesign in phases?

Phased redesigns are completely viable, especially for large sites. Common approach is homepage and key pages first, then additional sections in phases, or priority pages first, full site over time. This spreads cost and allows learning from each phase. We’ll recommend phasing strategy if appropriate for your situation.

What training do you provide on the new website?

We provide comprehensive training including live training sessions (remote or in-person), video tutorials for reference, written documentation, and ongoing support during transition period. Training covers content updates, blog post creation, form management, basic SEO, and image optimization. Most clients feel comfortable after 1-2 training sessions. Clients who want ongoing help after training often choose a maintenance plan.

What if we already work with Nicom IT for other services?

Perfect! Many redesign clients are existing web design or managed IT clients. We already understand your business and goals, have existing relationship and workflows, can often provide preferential scheduling, and may offer bundled pricing. Existing clients often have smoother redesign projects since we already know their needs and preferences. Many clients also bundle redesign work with digital visibility services to improve lead generation after launch.

Why Halifax Businesses Choose Nicom IT for Website Redesign

You have many options for website redesign in Halifax. Here’s what sets Nicom IT Solutions apart:

Strategic Approach, Not Just Visual

We don’t just make things look better — we solve problems. We understand your business goals and challenges, analyze current performance and issues, create strategy aligned with objectives, preserve SEO and traffic value, and measure results and ROI.

SEO Expertise Built-In

Many designers lose your rankings during redesign. We preserve and improve SEO through comprehensive redirect strategy, technical SEO improvements, on-page optimization, improved page speeds, and careful post-launch monitoring.

Technical & Security Excellence

As an IT and security company, we bring technical expertise including secure hosting and infrastructure, modern, maintainable code, performance optimization, backup and disaster recovery, and enterprise-grade security.

Local Halifax Team

Based right here in Halifax, Nova Scotia, we understand local market and businesses, are available for in-person meetings, provide same-day support when needed, and serve the Atlantic Canadian community.

Long-Term Partnership

We’re not just redesigning your site and leaving. We provide ongoing hosting and maintenance, continued optimization and improvements, strategic guidance as you grow, and support when you need it. Many clients work with us for 5, 10, 15+ years.

Transparent Process & Pricing

No surprises or hidden fees. You’ll receive detailed proposals with clear scope, regular updates throughout project, transparent change management, and honest timelines and expectations.

Website Redesign Services Throughout Halifax & Atlantic Canada

While we’re based in Halifax, we provide website redesign services throughout the Halifax Regional Municipality and all of Atlantic Canada.

Primary Service Area

Halifax, Dartmouth, Bedford, Sackville, Cole Harbour, Eastern Passage, Fall River, and surrounding communities.

Atlantic Canada

Throughout Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador.

Beyond Atlantic Canada

We also work with clients across Canada and internationally. Great redesign work isn’t limited by geography.

Ready to Redesign Your Website?

Getting started is easy. Here’s what happens next:

Step 1: Free Website Review & Consultation

Schedule a no-obligation consultation with our Halifax team. We’ll review your current website, discuss your goals and challenges, and recommend the best approach for redesign.

Step 2: Detailed Proposal

We’ll provide a comprehensive proposal including scope of work, timeline and milestones, detailed pricing, mockup examples (if requested), and next steps.

Step 3: Begin Your Redesign

Once you approve the proposal, we’ll kick off your redesign project. Most sites launch in 8-10 weeks.

Contact Us:

Phone: 1-833-231-6182
Email: info@nicomit.com

Office Location:
Nicom IT Solutions
Suite 2030, 6960 Mumford Rd.
Halifax, NS B3L 4P1

Hours:
Monday – Friday: 8:00 AM – 5:00 PM AT
Emergency Support: 24/7 for managed IT clients

Complete Digital Solutions for Halifax Businesses

In addition to website redesign, Nicom IT provides comprehensive technology services for Halifax organizations:

Ready to Get Started?

Your website is often your first impression – make it count.

Contact our Halifax web design team to schedule a consultation or request a quote.