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If your idea of a web presence is just having a website, think again. Although a website is a crucial first step and should serve as a hub for your brand online, it’s just the tip of the iceberg.

I was recently flying in from Boston when I noticed my native West Pubnico from the air, clearly distinctive because of its 17 power-generating windmills, and I remarked how it reminded me of looking at Google Earth on my computer.