Tag Archive for: marketing

Mike Hatfield and I were at it again this past weekend – the final day of our “thenextphase” workshop on raising capital. This time we covered “Execution” – defining your targets and how to achieve them.

At one time, there was a lot of talk about spam. The term “spam” comes from the canned meats of the same name, and in 1970 the British comedy group Monty Python did a sketch in which diners were served Spam with practically every meal. The term was thus adopted to describe electronic messages that are sent randomly to a large number of people.

The Information Technology industry is underperforming in Nova Scotia. That was one of the bold statements made at the recent Digital Leaders Summit in Halifax.

Last month Halifax hosted the annual conference of the American Association of Port Authorities and wasn’t it a first class event! The Cunard Centre was packed with delegates from throughout North America, and from as far away as Brazil and Africa, for a week of business sessions and Maritime hospitality.

What is Internet marketing, who uses it, and what happens to businesses who don’t use it? These are questions I recently asked Alexandra Fricker. Fricker is a ten year marketing veteran, and my business associates liked her so much they hired her. That’s right; I came back from vacation last week and there she was!