Tag Archive for: marketing

I was recently flying in from Boston when I noticed my native West Pubnico from the air, clearly distinctive because of its 17 power-generating windmills, and I remarked how it reminded me of looking at Google Earth on my computer.

My birthday was a few weeks ago, and although I wouldn’t necessarily say that ‘I am old’…. the aging process I am not liking. Wait, no, this is not going to be one of those female rampages. I can live with getting older, even though I don’t like it. I really can. There are other people out there older than me… But, what to do with your aging hardware?

Names are as important to products, including software, as they are to people. Think of the stereotypes that names, such as Eugene, Debbie, Mario, Louise, Scott, and even Mary, bring to mind.

Not understanding is like having a thorn stuck in your thumb that just won’t come out. You don’t know why, and it’s painful. Ketchup makes a hotdog taste better. It’s like putting a dab of perfume on.

What got me thinking about the price of technology was a coworker who bought her son an mp3 player from Walmart for $20. Two months later, she finally opened the box and began using it herself. This tiny little device that stores music and pictures, which I recall being all the rage not that long ago, can now be bought for next to nothing. A quick search on the Internet prices mp3 players anywhere between $18 and $300.