Entries by Pat d'Entremont

The Stereotypes of Marketers

A couple of months ago my company bookkeeper commented to a web designer, “You know marketers are good liars.” Now, I can be characterized as knowing all the stereotypes associated with other jobs and careers… Computer programmers don’t speak and have no interests (although one at my office does have a Music degree and is […]

Turn it Off, Then Turn it On, Again

How many instruction manuals actually tell you to “turn the device off, then on again” for it to work? Why is it that mechanical and electrical devices have minds of their own? When they are overheated why is the solution often so simple as to ‘turning them off, then turning them on’ again, when the […]


My birthday was a few weeks ago, and although I wouldn’t necessarily say that ‘I am old’…. the aging process I am not liking. Wait, no, this is not going to be one of those female rampages. I can live with getting older, even though I don’t like it. I really can. There are other […]

What’s in a Name

Names are as important to products, including software, as they are to people. Think of the stereotypes that names, such as Eugene, Debbie, Mario, Louise, Scott, and even Mary, bring to mind. What about a girl with the name Barbie? Bimbo? What about a guy with the name Mel? Bully? They’re not always favourable (although […]