Nicom IT Solutions
  • Services
        • Managed & Technical Support Services
          • Information Technology Assessments
          • Network Architecture/Design, Configuration & Installation/Management
          • Active Security, Monitoring & Preventative Maintenance Programs
          • End User Workstation & Subscription Management
          • Back-Up & Business Continuity/Disaster Recovery
          • Advanced Mailbox Protection & Training Services
          • Advanced Telephony Services & Handset Management
          • 24/7 Multi-Tier Helpdesk
          • Software Licencing Management
        • Cloud Solutions
          • Advanced Office 365 Licencing & Services
          • Infrastructure as a Service (IaaS)
          • Hardware as a Service (HaaS)
          • Software as a Service (SaaS)
          • Web as a Service (WaaS)
          • Cloud/Application Subscription Management
          • Cloud Migration Service & Support
        • IT Consulting
        • Web & Mobile Business Application Development
          • Discovery & Consulting
          • UX & UI Design
          • Mobile Application Development
          • Web Application Development
          • Enterprise Solutions Services
          • Backend Development
          • Blockchain Development
          • Artificial Intelligence Software Development
        • Website Design & Development
        • Seaport Information Management Systems
  • IT Careers
  • Blog
  • Contact
  • Menu Menu

Making Connections

It is often noted that people like to buy from, and do business with, people they ‘like.’ It doesn’t necessarily have to be the most competent or knowledgeable (although these attributes would help) that have people coming back to them over-and-over again. Getting to know people, connecting with them, is important in life, in general—an emotional connection, whether we like to call it that or not.

On one episode of the television show Mad Men, the presenter, Don, believes using emotion is the key to selling Kodak’s Carousel. What’s that? A slide projector, believe it or not. It’s a machine intended to be used in meetings and classrooms to make ideas clearer to rooms full of people with graphics lit onto walls and screens. This device can also be used in homes to show friends and family photos of trips abroad and high school graduations. Don uses the Carousel and his love of his family to connect with his audience of Kodak executives. It’s a great example of how a technology, the Carousel, that has no emotion itself can evoke emotion. Don, the innovative thinker and genius. The clip can be seen at http://www.youtube.com/watch?v=R2bLNkCqpuY.

Return to the Blog

We are a full-service IT professional services firm that prides itself in the long-term relationships that we have developed with our clients and partners.

Get in Touch With Us!

We’d love to hear from you

Toll Free: 1-877-454-4499
Email: info@nicomit.com

201 Whitehall Dr.
Markham, Ontario
L3R 9Y3

Suite 2030, 6960 Mumford Rd.
Halifax, Nova Scotia
Canada B3L 4P1

Blog

  • Nicom-Built Data Dashboards now Online at Port of Halifax July 25, 2017
  • Nicom Secures Texas Seaport Contract October 27, 2016
  • The Houston Astrolite – a Marvel of Early Technology September 13, 2016

IT Professional Placement Services

We are a leading Canadian IT staffing agency and recruiting firm, providing clients with the best people for critical projects and initiatives. We customize to fit the unique needs of your growing company.

Let us help you engage the next-level tech talent you’re looking for.

  • Contact
  • About Nicom
  • Blog
  • Privacy Policy
© Copyright - Nicom IT Solutions Inc.
  • Website by Nicom Interactive
Scroll to top