I just finished an all-weekend workshop in Halifax on raising capital to fuel growth for companies. It was sponsored by ACOA and what an intense thing it was. At its core was a methodology and an online tool for defining at a very deep level what your company is all about, who its customers are, and what customer pain it solves. From there, you get into growth plans and what you need capital for, as well as what returns that capital will generate.
Raising capital is not something I ever looked at before, but it’s good to know how it all works. There is a lot more to it than first meets the eye.