Internet Marketing is Easy and Accessible, and Brings Measurable Results

What is Internet marketing, who uses it, and what happens to businesses who don’t use it?

These are questions I recently asked Alexandra Fricker. Fricker is a ten year marketing veteran, and my business associates liked her so much they hired her. That’s right; I came back from vacation last week and there she was!

And I thought, before sending her to help clients with their Internet marketing strategies, why don’t I see if she can help me out. So I put her to the test, and I must say she came through admirably with her answers to my questions.

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Hey, I just won a $7,000 Prize

Guess what, my entry won this contest! Worth $7,000 of free marketing from Starshot (Microsoft).

The contest was:

Write a brief synopsis between 500 and 1500 characters on why Windows 7 is a great business opportunity for you.

What I wrote was:

We are an IT consulting firm, and the only company based out of Atlantic Canada that belongs to Microsoft’s Partner Excellence Program. So we are always looking for ways of leveraging our respective brands to find more consulting work for us, and licenses sold for Microsoft. One such way is via a monthly technology column I write for the largest newspaper in the region. In October, right around the launch of Windows 7, I wrote a column on Windows 7 that was well received. I then put this article on my blog (see, and now I have old-fashioned and viral marketing at work!

And what we won is:

What can $7,000 in marketing services do for your business? It can mean more demand generation, more event and telemarketing campaigns, a marketing program designed specifically for your business—quite simply, more chances to find new customer opportunities!

Landing Pages Keep Your Website Working Even If You Are Not

Now is the high-tide of the year,
     And whatever of life hath ebbed away
Comes flooding back with a ripply cheer

 ─ From What is So Rare As a Day in June, by James Russell Lowell

There is something about June that makes living in Nova Scotia worthwhile. The browns of late winter transformed to greens and our spring cleanup out of the way, we can now look forward to warm lazy summer days.

But while things start to slow down for you, there is no reason for your website to hold back. To keep it working effectively for you all summer, you can do a bit of website “spring cleaning” by setting up landing pages.

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The Stereotypes of Marketers

A couple of months ago my company bookkeeper commented to a web designer, “You know marketers are good liars.” Now, I can be characterized as knowing all the stereotypes associated with other jobs and careers…

Computer programmers don’t speak and have no interests (although one at my office does have a Music degree and is to appear on film in a movie starring Hilary Swank)

Project managers create Gantt Charts all day, walk around with pencils behind their ears, and expect people to follow their orders (although one at my office used to be a theater actor, has a great open personality, and works extremely long days with no pencils behind his ears)

Accountants sit quietly and crunch numbers (although the bookkeeper at my office has a gregarious laugh, and it could be argued, rarely quiet. Yes, this was the person that commented ‘Marketers are liars.’) Read more

Turn it Off, Then Turn it On, Again

How many instruction manuals actually tell you to “turn the device off, then on again” for it to work? Why is it that mechanical and electrical devices have minds of their own? When they are overheated why is the solution often so simple as to ‘turning them off, then turning them on’ again, when the devices themselves are so complex?