Now is the high-tide of the year, And whatever of life hath ebbed away, Comes flooding back with a ripply cheer
 ─ From What is So Rare As a Day in June, by James Russell Lowell

If your idea of a web presence is just having a website, think again. Although a website is a crucial first step and should serve as a hub for your brand online, it’s just the tip of the iceberg.