Last month Halifax hosted the annual conference of the American Association of Port Authorities and wasn’t it a first class event! The Cunard Centre was packed with delegates from throughout North America, and from as far away as Brazil and Africa, for a week of business sessions and Maritime hospitality.
Since my company sells IT services to seaports and given that a large part of our export marketplace was coming to our home town, it was natural that we would be a sponsor. We needed to prepare for this conference in advance because we wanted to make sure we had plenty of visitors to our booth and events.
My colleague Alexandra Fricker, an expert in Internet marketing, took the lead in that regard and came up with a very effective blend of online and traditional marketing, and I was blown away by how effective it was.