Not understanding is like having a thorn stuck in your thumb that just won’t come out. You don’t know why, and it’s painful. Ketchup makes a hotdog taste better. It’s like putting a dab of perfume on.

Last month I wrote about all types of server software: Windows Server for sharing files, SQL Server for databases, Exchange Server for email, and Internet Information Server for hosting websites. But I didn’t talk about the fastest-selling server software ever because I was saving it for an article of its own. It is Microsoft Office SharePoint Server, otherwise known as MOSS.

What got me thinking about the price of technology was a coworker who bought her son an mp3 player from Walmart for $20. Two months later, she finally opened the box and began using it herself. This tiny little device that stores music and pictures, which I recall being all the rage not that long ago, can now be bought for next to nothing. A quick search on the Internet prices mp3 players anywhere between $18 and $300.

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It is often noted that people like to buy from, and do business with, people they ‘like.’ It doesn’t necessarily have to be the most competent or knowledgeable (although these attributes would help) that have people coming back to them over-and-over again. Getting to know people, connecting with them, is important in life, in general—an emotional connection, whether we like to call it that or not.