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Email Marketing, Done Properly, is a Legitimate and Powerful Business Tool

At one time, there was a lot of talk about spam. The term “spam” comes from the canned meats of the same name, and in 1970 the British comedy group Monty Python did a sketch in which diners were served Spam with practically every meal. The term was thus adopted to describe electronic messages that are sent randomly to a large number of people.

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