How Active are Canadians on Social Media?

How active are Canadians on Social Media? To get an idea, I did a bit of online research, focusing on three platforms: LinkedIn, Facebook, and Twitter. Some rudimentary figures turned out to be quite interesting: Canada has a population of approximately 35 million people. Of those, 11 million (31%) are on LinkedIn, 19 million (54%) are on Facebook, and 6 million (17%) are on Twitter. I have gotten these numbers from a variety of reliable sources, including the Globe and Mail, Financial Times, and the social media site providers themselves. Interesting that over half of all Canadians – including babies and nonagenarians – are on Facebook.

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