A couple of months ago my company bookkeeper commented to a web designer, “You know marketers are good liars.” Now, I can be characterized as knowing all the stereotypes associated with other jobs and careers…
How many instruction manuals actually tell you to “turn the device off, then on again” for it to work?
My birthday was a few weeks ago, and although I wouldn’t necessarily say that ‘I am old’…. the aging process I am not liking. Wait, no, this is not going to be one of those female rampages. I can live with getting older, even though I don’t like it. I really can. There are other people out there older than me… But, what to do with your aging hardware?
Names are as important to products, including software, as they are to people. Think of the stereotypes that names, such as Eugene, Debbie, Mario, Louise, Scott, and even Mary, bring to mind.
Not understanding is like having a thorn stuck in your thumb that just won’t come out. You don’t know why, and it’s painful. Ketchup makes a hotdog taste better. It’s like putting a dab of perfume on.