Five Basic Goals for any Website

We’ve just started re-building the website for a new client in the seaport business. So many websites out there need the same basic fixes, and that drives our goals for this project:

  1. Understand your target audience. In order for your website to be of value to your target audience, you need to understand what they are interested in. All aspects of your website should be driven by the needs of your target audience.
  2. Be easy to find, and have visitors landing on the right page. People rely on search engines to find what they are looking for, and they want to land not only on the right website, but in the right spot on that website. The trick is to make it be your website.
  3. Be mobile friendly. People expect a positive user experience on all types of devices and not just a desktop computer.
  4. Be interactive. This is where it pays for us to have programmers working with designers. More and more, websites and online business apps become one and the same thing, and that’s a good thing.
  5. Be easy to maintain. Having your website built on a user friendly content management system will give you the power to easily keep your content up to date. This will result in added value for users and improved search engine performance.

There’s more, but I believe those are the five big ones. Take care of those and the website will reach a larger audience, and the right audience.

2015

I think there has to be an acknowledgement that as the world changes, so must we. Some things, however, don’t change and sometimes those are the ones that matter. In 2015, may we remember to be more kind than right, more appreciative than understood, and more loving than demanding. May we be appreciative of the country we live in, the freedoms we enjoy, and the opportunities that abound around us.

Thank Goodness for Skype

One thing we’re hoping for in 2015 is to grow our logistics software business beyond North America. There are certainly enough inquiries coming in – the trick is how to capitalize on them. In the past two months alone, we’ve been talking to people in East Africa, West Africa, Middle East, Europe, and India, all places we’re interested in doing business with. The Trade Commissioner Services of the Department of Foreign Affairs, Trade and Development are working with us with “feet on the ground” advice wherever possible.

One of these days, we’re going to have to start taking trips to some of these places. In the meanwhile, Skype seems to be the answer. Early morning calls for us, late afternoon calls for them.

Exciting times.

Execution of Sales Plans Involves “Targets”, not “Projections”

Mike Hatfield and I were at it again this past weekend – the final day of our “thenextphase” workshop on raising capital. This time we covered “Execution” – defining your targets and how to achieve them.

A proper plan, we were told, does not contain projections; it contains targets that we feel are achievable, plus a set of assumptions that must be met in order for these targets to be met. You must also have a set of activities to go along with the numbers.

It is important that we have a way to test the assumptions, because the execution consists of not only trying to hit the target, but also to test out the assumptions. As we gain experience in the real world, these assumptions are validated or disproved, and the plan amended.

The ultimate goal is to have a well-defined sales process that has steps saying “if you do ‘this’, then ‘this’ will happen.” It is predictable.

Christmas Daddies Raises More Than $420,000

Christmas Daddies on Saturday raised over $420,000 for needy families in Atlantic Canada. Nicom has been a corporate sponsor for over 15 years, donating its time and talents to the web site and online electronic payment gateway for donations. It is something we are proud of, and we are proud of our employees who make this happen.

This year, special thanks go out to Mike Hatfield and Ryan Grant for making this a possibility. It is critical that these technologies run flawlessly throughout the telethon. It is a huge responsibility, one they take very seriously.